When David Armano came out of the virtual blogger closet little did he know that in a few short months he would find himself participating in a global community. In addition to his thought provoking business blog Logic+Emotion, David recently launched Bloggers Anonymous - a parody about bloggers. This blog sometimes strikes too close to home!
When I think back to my pre-blog days, I think I have always been a “closet blogger”. Co-workers would harass me about the multiple e-mails I would send out daily pointing out cool and interesting things happening within the interactive marketing industry.
What I came to realize was that most of them really didn’t care—they weren’t the right audience. Years later, I started reading blogs and I would think to myself, “holy crap—there’s so much good information out there—so many smart people”. It was at this time that I started getting the “blog bug”.
February of 2006 is when I launched Logic+Emotion. I had know idea what the hell I was doing. I’m basically a nobody—and I’m trying to get people to listen to me? What was I thinking?? But then a funny thing happened on the way to the blogosphere...
I created a visual that would be known as “The Experience Map”. It was a process I have been more or less working with. Before I knew it, I had all of these other blogs linking to me—doing weird stuff like track backs. I had no idea what the hell a track back was, but my traffic was spiking as a result of the activity. I went from 40 hits a day to close to 200 overnight. And better yet, some of the references were from prominent people. I even got a mention in Businessweek!
That’s when the light bulb went off for me. If I wanted traffic, I needed to get some good content out there and plant seeds in the community. Then when folks start taking the bait—I throw up even more content. For a while that worked. But then another funny thing happened on the way to the blogoshpere. A few months into blogging and I started leaving occasional posts on other blogs. I accidentally stumbled on Marketing Profs, left a post and the next thing I know, I get an invitation to contribute. I’m like...what??
So now I’m a contributor to Marketing Profs as well. But wait—it gets better. I team up with Ann Handley on a goof and we publish a Top 10 list of Blog Addiction signs and we launch the tongue-in-cheek Bloggers Anonymous. After B.L. Ochman references it on her blog, BloggersAnon gets 1500 references in less then a week. Many of them from Latin America. Apparently B.L. is big there.
My latest development has been getting accepted on the FutureLab team. I’m really excited about this one because the team is really sharp. So let’s get this straight. Back in January of 2005, I’m just another interactive professional minding my own business. I’ve got a portfolio site and blah, blah blah. Then I launch a blog and all of a sudden, people read my words and thoughts—and I have this new set of friends who I connect with digitally on a near daily basis. I had no idea! No idea. So, that’s my story. From zero, to hero (sort of), but above all—I’m part of this community thing and it’s a great place to be. And I wouldn't want to be anywhere else.