When Richard Edelman wrote his first blog post on September 29, 2004, he became a member of a small group of c-level executives who were involved in personally exploring social media. Mr. Edelman quickly learned that communication travels at lightening speed in the blogosphere often resulting in far researching results from mainstream media .. even though "journalists are no longer God."
Blogger Story Teller: Richard Edelman, Speak Up
Toby I have two stories.
I wrote a post on the NY Times and Washington Post discovery of "pay for play" in Iraq, where a so-called PR firm hired by the Pentagon, the Lincoln Group, was paying journalists to write positive stories about the American presence in that country.
Within hours, my post was linked to by Prof. Jay Rosen at NYU (NewsCom) and then Romanesko of Poynter Institute picked up my comments. I got a call from a producer from the CBS Evening News who saw the Romanesko link. That very evening I was on CBS Evening News, with my strongly worded commentary that this was not PR, it was simply bad communications strategy at a time when we are trying to build democracy in Iraq which depends in part on a free media.