Blogger Story Teller: Andy Hayler, Andy One Enterprisesoft
Corporate blogs can be dismal affairs, as no one wants to read a (sometime not very subtly disguised) piece of PR for a company. Hence I have tried with my blog just to talk about real projects I have been involved with, stories from the industry and reaction to software industry events.
The most telling and unexpected feedback I have had was from a senior consultant who recently joined my company. He was a very smart guy and had multiple job offers, but he emailed me to say that “the reason I joined Kalido was your blog”. I don’t think we have yet begun to fully understand the power of blogs.