Stories From The Blogopshere
~the personal stories of how blogs have touched peoples' lives~ .......................................................................Relax..take a story-break and read a Blogger Story!
Living in New Zealand doesn't stop Stephan Spencer from building relationships on a global basis. Blogs provide an opportunity for him to hobnob virtually with the digerati all over the world. In addition to writing a successful business blog, Stephan recently launched a blog for the greater good. He wanted to create a space where people can share ideas on how to make world a better place. One person. One blog. Building into ideas that may change a life.
Most people who want to establish themselves as a thought leader write a
book. I've heard from author friends how financially unrewarding writing a book
is (in terms of compensation per hour) and how demanding it is on one's time
(thousands of hours on a very compressed schedule). Recognizing that I didn't
have that kind of time to invest, I decided to take an alternate path. I figured
a blog could be just as successful in building up my thought leadership status,
but with a lot less effort. That's not to say I'll never write a book, but to
date it hasn't made it to the at the top of my priority list.
With my thought leadership goal in mind, I set out in 2004 to create a blog
that, contrary to popular (business blogging) wisdom both then and now, would
focus not on one small niche but a broad range of topics covering all types of
Internet marketing -- including email marketing, e-commerce, search engine
optimization, usability and so forth. Granted, it would have been easier to
acquire links in the early stages if I had zeroed in on a particular niche, but
I think this the approach I took has served me well.
Corporate blogs can be dismal affairs, as no one wants to read a (sometime not very subtly disguised) piece of PR for a company. Hence I have tried with my blog just to talk about real projects I have been involved with, stories from the industry and reaction to software industry events.
The most telling and unexpected feedback I have had was from a senior consultant who recently joined my company. He was a very smart guy and had multiple job offers, but he emailed me to say that “the reason I joined Kalido was your blog”. I don’t think we have yet begun to fully understand the power of blogs.