What happens when you launch a blog and no one comes to your party? That was one of the concerns that Lewis Green had when he launched Business Solutions. For after all, is not the success of a business tool/blog is if people 'buy it?" (Note: my words not Lewis'). After reaching out to bloggers Lewis found the magic secret of blogging .. sharing. And that leads to community which leads to friendships .. which leads to many amazing parties!
Blogger Story Teller: Lewis Green, Business Solutions
Another writer once told me "Never let the facts get in the way of a good story." He was right, well, sort of.
When I started my blog, I did so for business reasons. My website includes lots of content offering original articles about brand, sales, marketing, PR, and so on. Each month it draws hundreds of readers. But the writing just sits there. It isn't interactive, and I felt that made the content one-dimensional and not nearly as engaging as it could be.
So in July 2006 I launched my blog to spread my ideas and perhaps garner a few clients. Although I am extremely outgoing, confident and extroverted, the new blog scared the hell out of me. What if I built it and nobody came? And what if they came but never left any trace of themselves--not a comment, not a trackback? In some circles, a lack of response means the show sucks.
Weeks passed, then a few months. And to my relief, a few comments were being left. Meanwhile, I began reading other blogs. At first for ideas, but before long I found myself dropping comments all over the place. And then something magical happened. Through blogging I met other professionals and practitioners, and we were becoming blog buddies.
From starting a blog for business, I now run a blog for sharing. And to my utter surprise, more than a few of us have without consciously doing so formed a blogging group. We talk offline and write for each other's blogs and even find ways to travel various distances to meet each other.
So that brings me back to my friend's quote: "Never let the facts get in the way of a good story." True enough when sharing lies around the dining room table or when writing fiction. However, blogging touches folks who have never and will never meet us. They share their trust with us.
Today, I recognize that the core reason I started my blog was to do the same. The evolving friendships and sharing are built on a foundation of trust, and the friendships are too special to chance breaking that bond.
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