Sunny Cervantes has a passion for marketing. She launched her blog with the intention of helping new marketers in the Philippines avoid some of the stumbles she made early in her career. Almost 2 years later and hundreds of posts, written in Sunny's quirky style, she is making a difference in the lives of novice and experienced marketers. Sometimes dreams do come true!
Blogger Story Teller: Sunny Cervantes, Confessions Of A Marketing Addict
One day, I just got an email from someone in Singapore commenting about some forgettable thing I did at work. OHMYGAWD! People really read the crap I write!
Then, it hit me. I could use my blog to feed my writing frustrations. See, I have this delusion where someday I shall win a Pulitzer. So I started using my blog to hone my writing skills.
And then I got stalked. I locked my personal blog with a password and had the goblins at Gringott’s guard the key.
A few months later, I was researching for some marketing material when it suddenly hit me that there’s a dearth of blogs (and sites) dealing specifically with marketing in the Philippines. Brace yourself. This is where the lofty and noble purpose comes in.
I started my marketing blog thinking I’d provide some insight and information about marketing in the Philippines. In my mind, I had this vision of my marketing blog shedding light on the dark life of a confused and scared marketing newbie. I remember my life as one and my memories were not pretty. I didn’t want some poor soul going through the same agony.
Oh yes, I am also a frustrated marketing professor. My Philip Kotler-of-the-Philippines delusions are right up there with my Pulitzer hang-ups.
Today, I enjoy receiving emails from marketing newbies who tell me my blog has helped them jumpstart their marketing career. It’s such an Oprah moment for me.
My marketing blog contains all my thoughts about the world I move in. These are thoughts that can never reach my clients’ ears or so help me God I will need the services of a hotshot lawyer. Some clients do read my blog. But, since they remain blissfully vague and anonymous, I do not need to fear seeing the inside of a courtroom anytime soon.
Do I earn from my blog? No. But it feeds my supermodel fantasies. What can I say? I am a woman of many frustrations.
While I don’t earn from my blog, it lends credibility to my reputation as a marketing strategist. Yes, ladies and gentlemen, she’s not a moron after all! My marketing blog is a platform for potential clients to see how my marketing brain is wired. Warning, though. Some days, there will be power failure. I’m sorry but I’m only human so, no, I cannot always leap tall buildings with a single bounce.
Yet, at the end of the day, my marketing blog serves another important personal purpose – therapy. It quenches my thirst. It saves me from having a psychotic breakdown. And it’s cheaper than Paxil.