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June 29, 2007

Blogger Stories: Yang-May Ooi

One day mystery novelist Yang-May Ooi stepped from the characters of her imagination to engaging with real people online through blogs. Soon Yang-May found that she could successful use her blog to promote her books. In a little over a year her blog went from 200 visitors a month to over 8000. Soon people were asking her for advice on social media. Yang-May had expanded her fantasy world of writing fiction to include one of conversations with people from all over the world.

Yangmay_ooi Blogger Story Teller: Yang-May Ooi, Fusion View

I was recently profiled in the journal of the International Association of Business Communicators, Communication World, about how I have evolved from a novelist into a blogger - download “A Novel Approach”. It started me thinking about how my love affair with blogging started and how, at the start of my venture into the online world, I had no idea that it would lead me to develop a valuable expertise that would become the foundation for my social media consultancy here at ZenGuide.

After publishing two novels, I stopped and started a number of third novels only to stumble into the doldrums after the first few chapters. I found that I did not have the inclination any more to sit quietly by myself and my imaginary characters, engaging in an imaginary landscape. The real world and all its real activities and people seemed much more interesting. I was also finding myself intrigued by developments in technology and in particular web-based technologies.

Continue reading "Blogger Stories: Yang-May Ooi" »

Blogger Stories: Sunny Cervantes

Sunny Cervantes has a passion for marketing. She launched her blog with the intention of helping new marketers in the Philippines avoid some of the stumbles she made early in her career. Almost 2 years later and hundreds of posts, written in Sunny's quirky style, she is making a difference in the lives of novice and experienced marketers. Sometimes dreams do come true!

Sunny_cervantes Blogger Story Teller: Sunny Cervantes, Confessions Of A Marketing Addict

One day, I just got an email from someone in Singapore commenting about some forgettable thing I did at work. OHMYGAWD! People really read the crap I write!

Then, it hit me. I could use my blog to feed my writing frustrations. See, I have this delusion where someday I shall win a Pulitzer. So I started using my blog to hone my writing skills. 

And then I got stalked. I locked my personal blog with a password and had the goblins at Gringott’s guard the key.

A few months later, I was researching for some marketing material when it suddenly hit me that there’s a dearth of blogs (and sites) dealing specifically with marketing in the Philippines. Brace yourself. This is where the lofty and noble purpose comes in.

I started my marketing blog thinking I’d provide some insight and information about marketing in the Philippines. In my mind, I had this vision of my marketing blog shedding light on the dark life of a confused and scared marketing newbie. I remember my life as one and my memories were not pretty. I didn’t want some poor soul going through the same agony.

Continue reading "Blogger Stories: Sunny Cervantes" »

June 22, 2007

Blogger Stories: Lewis Green

Lewis Green describes himself as an accidental writer. From a stringer covering high school sports to a travel writer to an executive editor, owner of a publishing company, author and recipient of the Air Force Commendation Medalare, words have been the foundation of Lewis' successful career. Blogging was a natural extension. However, blogging brought Lewis more than just words. It brought him global friendships.

Lewis_green_2 Blogger Story Teller: Lewis Green - Bizsolutionsplus

The written and spoken word often flow from somewhere deep inside me with little effort. I am truly blessed.

At 16, I got my first writing job as a stringer for the Haverhill (Mass.) Journal covering high school sports. It seemed the most natural thing. Later, while serving an 8-year stint in the military, I found my voice as a leader, without even recognizing it. Promotions came quickly and my work was recognized by the presentation of the Air Force Commendation Medal.

To this day, I'm not sure why General Rouse chose to pin that medal on me. It must have had to do more with what I said and how I said it because I was surrounded by smarter and harder-working people than I. In college, again I seemed to get noticed and found myself in Who's Who Among America's Junior Colleges, and then at the University of Florida I was hired by The Gainesville Sun as a sports writer, despite competing against more talented and published writers.

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Blogger Stories: Lynda Lippin

After Lynda Lippin traded in her life in academia in the States for what many would call a dream world on the little island of Providenciales in Turks & Caicos, she launched a little blog. Lyndia soon discovered her little blog could provide more than a virtual Treasure of the Caribbean. It could provide a real source of income that would allow her to enjoy her new lifestyle. 

Lynda_lippin Blogger Story Teller: Lynda Lippin - Pilates & Reiki In Paradise Blog Pilates & Reiki In Paradise Website Lynda's Pilates Product downloads at Lulu.com

I have always enjoyed writing, and spent most of my first 30 years in academia as a Philosophy and Women's Studies graduate student and then professor with Pilates and Fitness as my secondary part time job. With my university connections I was surfing the web early on and contributing to academic email lists, etc. I would see blogs and thought that the concept was interesting (spoken like a true philosopher) but figured it was too technical and too popular to be taken seriously.

Fast forward 10 years. I met my husband and married, decided to leave the staidness of academia and move into fitness full time, opened my own Pilates & Reiki In Paradise Website and writing for popular magazines. And suddenly I was reading lots of blogs. In fact, blogs became my primary source of information for website design, SEO, reviews, and just fun reading. But still I kept thinking that I couldn't possibly do the blog thing--too much work, too technical, and who would want to read it?

Continue reading "Blogger Stories: Lynda Lippin" »

Blogger Stories: Alex Geana

A few years ago, Alex Geana was just an emerging, but talented, writer looking for a home for his work. With traditional media doors closed Alex turned to blogs as a publishing vehicle. Before long 750+ visitors a day were knocking on his virtual door, he wrote a play, is a  feature blogger at  Huffington Post.

Headshot3 Blogger Story Teller: Alex Geana, One Gay Date at a Time, Alex Geana, Three Tables

I started blogging a few years ago (I think 2004 or 05) because there wasn't a place for me in the small rags I wanted to publish and work in.

At the time, Sex in the City was ending and the hottest thing on the planet. I always thought it was from a gay perspective, so I wanted to write a unique column spinning off the end of show. I approached 60 or 70 gay rags, the small press kind that people send to bars with lots of local listening, I did it the old fashion way and sent a pitch letter. Across the board, the reply was the same (from the few that responded) "we like it, but we can't fit it in our pages, because we need the room for ads".

I gave it a bit of time, wallowed in my own disappointment and isolation as a budding writer, then turned to the web. That's when I discovered blogging and One Gay Date at a Time was born. I did research, liked Typepad, because all the free stuff was riddled with bugs or needed lots of tech knowledge to take off the ground. It was a good fit, like most new bloggers, I tinkered endlessly and commented mercilessly, that's how I found Toby and her sage blog.

Continue reading "Blogger Stories: Alex Geana" »

June 12, 2007

Blogger Stories: BL Ochman

One of the pioneers of internet marketing, in 1999, BL Ochman saw the business potential of blogs. However, it would take the technology a few years to catch up with her vision. BL's patience and persistence paid off. She must know what she's doing .. What's Next Blog is one of the top 20 marketing blogs in the world. 

Bl_ochman_robt_richards_drawing_cop Blogger Story Teller: BL Ochman, What’s Next Blog and Ethics Crisis

I’ve published newsletters about marketing and PR since 1985, first in print and then online through my website whatsnextonline.com where I had about 4,500 subscribers to a bi-weekly newsletter.

I first saw blogs in 1999 and thought the software would be much too techie for me. I totally lack the technical gene. I also wanted my blog to share a graphic identity with my website, but I couldn’t find a designer who knew how to design a professional looking blog for my business. And guess what? That’s still hard to find.

In 2001 I was asked to edit I-PR, a discussion group that had about 15,000 subscribers. We soon switched to Moveable Type software and I was instantly a daily blogger. It took me another two years to find a designer who could do what I wanted done. Once I did, What’s Next Blog was born and I finally had my interactive online platform.

The beauty of blogging is that it offers instant publishing, and allows me to write at 3 a.m. if I choose, without an IT person to post for me. What freedom! What joy. I blog sheerly out of the love of writing, sharing information and listening to my readers, so for me, blogging is big fun.

I’ve have done several blog-based experiential marketing campaigns, including the first Up Your Budget, which was an online treasure hunt that generated a million uniques and 10 million page views in four weeks. I also did an online contest called Wife in the Fast Lane for author Karen Quinn and Simon & Schuster that generated remarkably well-written essays, one-liners and videos.

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Blogger Stories: Patricia Skinner

You are a professional writer. Why would you want to launch a blog where you write even more? Patricia Skinner, who writes for a living, found that blogging is a form of self-expression .. with the extra benefit of no client censorship. Patricia also believes that blogs are a superb resource for historians. Blogs provide a glimpse into our culture, our hopes and our dreams.

Patricia_skinner Blogger Story Teller: Patricia Skinner, Marketmou—the Blog!

How did I get into blogging? Hmm, interesting question. Like most bloggers nowadays, for some time before I actually started blogging I had been thinking about how it might be a good way of spreading the word about my business. Then I was offered a job blogging for someone else.

My journey into blogging wasn’t the catalytic event that it seems to have been for so many others. I’m a writer, and all my life I’ve been an avid communicator. I tend to talk a lot (if I have something to talk about), so when I discovered blogging it was a wonderful outlet for all these words that were in me anyway.

I blogged commercially for a while even though I knew they were ripping me off, mainly because I wanted to learn everything they had to teach me. It wasn’t much, in hindsight, but it was crucial stuff, like how important images are in your blog posts (I don’t always use this, but there’s a tip for readers), and how blogging regularly is essential to your overall blog rank with Technorati.

My knowledge of the blogging world together with my knowledge of SEO, enabled me to get Google pageranks of 4 for all my blogs--out-of-the-gate, even though I’m somewhat sporadic in my blogging due to time constraints (when I have ten projects going all  at once, like I do right now, it’s difficult to fit in the time to blog). I still have a lot to learn, but it’s one of those things I enjoy. I spend so much of my life writing words for someone else that it’s refreshing to be able to say what I feel, whatever comes into my head, with no censorship.

Continue reading "Blogger Stories: Patricia Skinner" »

Blogger Stories Highlighted In A "Real" Book

Clear_blogging_book Never know were a blogger story will land. Bob Walsh highlights Blogger Stories,in his book Clear Blogging - Chapter 1 Why Blog.

One fascinating viewpoint into how blogging has changed people is the site Blogger Stories.

Blogger Story Tellers included: Pamela Slim, David Armano, Nedra Klein Weinreich, Holly Buchanan, Yvonne DiVita, Nick Jacobs and Ed Garsten. Read Bob Walsh's Blogger Story.

About Blogger Stories

  • Bloggers Stories chronicles the stories of how the blogosphere has touched people's lives and, in doing so, opened the door to new way of creating relationships and opportunities.

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