Inspiration to launch a blog is different for each person. For Ilise Benun it was at the encouragement of a client that caused her to step into social media. Now her blog provides a publishing outlet for her small business clients who have yet to find their way into conversational marketing.
Blogger Story Teller: Ilise Benun, The Marketing Mix Blog
It was at the urging of The Communicatrix, a Marketing Mentor client, that, in October 2006, we launched The Marketing Mix, the official blog of Marketing Mentor and the community that's sprung up around it.
Our intention was to create a place online where Marketing Mentor clients could help each other. Our first attempt was a rather feeble one; we tried creating a "forum," but it was too complicated to use -- even we couldn't figure it out -- plus it seemed to open the virtual
door to viruses on our web site, so we quickly trashed that. Soon, the idea of a blog came up and, after some prodding, we were convinced that creating and maintaining a blog would be simple enough to do. So we jumped in.
At the time, I didn't consider myself the "blogging type" and, frankly, I still don't. There are a couple blogs I like but I forget to go to them. I even forget to go to ours more often than not. Where do people find the time to surf the web for reading material? I've got too much to read as it is. But lately, in spite of myself, I've gotten into the groove of creating fresh content and posting it a couple times a week.
The bigger mindshift has been toward listening to clients and prospects differently; my ears are now open and hungry for fresh content for the blog. Whenever someone says something that I know would benefit others,a bell rings in my head, triggering me to ask permission to post whatever the idea is.
Plus our blog has provided a publishing outlet for clients and
colleagues who don't have their own blog (yet) to share their ideas.
And, to my delight, it has provided a place where clients (and other
small business owners, freelancers and independent professionals) can
anything else that revolves around grow their businesses into thriving enterprises -- and that's our mission, so it works.