Peter Kim is the first to see the humor and irony in how he was introduced to blogs .. attempting to put out a blog flame storm for a client. However, it was a snow storm that was the catalyst for Peter launching his own blog, Being Peter Kim, which was to become one of the most highly regarded marketing blogs.
Blog Story Teller: Peter Kim, Being Peter Kim
Call me Dr. Strangeblog or: How I learned to stop worrying and love the blog.
My introduction to blogs was certainly a magical epiphany of marketing communications – akin to an atomic bomb detonation. One Monday morning in 2003, I walked in to work and by the time I walked out, I was the point person assigned to quash a global branding crisis. Somewhere in the world, rogue creatives had released a couple of sexually provocative ads featuring our products and logo – and they were gaining more attention every hour.
As the head of global interactive marketing, I was tasked with “doing something” about it. My advice? Leave it alone and let it die. The corporate response? Send a cease-and-desist to any entity hosting or publishing the images. When I told one blogger that “blogs are not a media outlet,” his ego went into overdrive. Eventually the meme died, but not before sales to our online store had jumped through the roof (!).
A couple years later, different firm. I’m head of interactive again, among other things. President: “We need one of those ‘blog’ things!” So I started one. It sucked. In retrospect, a blog wasn’t going to do much to bring back the 80’s for the core fans of that brand. But I did start a small blog experiment on the side…
I had been working in the space and recently started a job that made blogging a natural extension of my work. I finally joined the conversation in earnest in January 2006. It was the first of a few crazy snow storms that winter and the rest of my family was stuck in Palm Beach. What to do? Start a blog!