Jack Yan is an Innovator and a Big Thinker. His New Zealand based online publication, Lucire, was the first web site to successfully branch into international print editions. One might assume that Jack would have been first to market with social media. Not so. He thought blogs were amateurish and not until recently did he feel that the blogosphere had developed a reasonably intelligent audience.
So he launched his personal blog, had a sip or two of the kool-aid and now is hooked. Looking at the big picture when it comes to social media's impact, Jack feels that blogs serve to make the world a collection of neighbours rather than disparate groups separated by borders.
Blogger Story Teller: Jack Yan, Persuader Blog
I'm not going to be popular when I say that originally, I do not think much of blogs. Part of the issue was that many blogs, at least outside the computer industry, were amateurish. It wasn't a very good start, unlike the web, which seemed to have higher standards in 1993, when I first began surfing.
In 2003, my co-authors on Beyond Branding decided that we needed a blog to supplement our book. I went along with the idea but I noted that we would be joining some very odd people. I wrote an average of one post per quarter, and never thought I would be any more involved than that.
However, something annoyed me back in 2005. I think it may have been the Wellington Region Gold Awards, an awards' ceremony that I felt was a load of BS. With hindsight, if it wasn't for these awards being so crappy, I might have never begun blogging.