Mark Goren learned about blogs while commuting to work by train. He created his own course on social media marketing from reading some of the best in the biz. Not only did Mark develop a passion for this new media but he found something that he had lost during his time working in the ad business .. his voice and then he began helping companies find their authentic voices too.
Blogger Story Teller: Mark Goren, Transmission Content + Creative
I’ve probably been on a collision course with blogging for ten years, eight without even knowing it. Let’s rewind.
I started out as a copywriter in Toronto, moved to Ottawa and then back to my hometown of Montreal. That was about five years ago. As an English copywriter working in a mostly Francophone-lead industry, my frustration slowly mounted once I returned home. For two key reasons:
1. French and English culture is very different, particularly when it comes to humour and other areas where our not-so-subtle nuances are magnified. So having to explain, defend and fight for my lines all day long for over five years can wear a guy down. The result? I started to lose my voice.
2. Coming to writing from a business background, I also thrived on the strategic side of projects, understanding where the client was coming from and pitching in to develop strategies, with a creative mindset. The more I became involved dealing with all facets of the agency’s operations, I slowly but surely stopped believing in mass advertising as a way to truly engage consumers. (Saw just how much wasted dollars are being thrown around.)