Blogger Stories

Blogger Stories: Yang-May Ooi

One day mystery novelist Yang-May Ooi stepped from the characters of her imagination to engaging with real people online through blogs. Soon Yang-May found that she could successful use her blog to promote her books. In a little over a year her blog went from 200 visitors a month to over 8000. Soon people were asking her for advice on social media. Yang-May had expanded her fantasy world of writing fiction to include one of conversations with people from all over the world.

Blogger Story Teller: Yang-May Ooi, Fusion View

I was recently profiled in the journal of the International Association of Business Communicators, Communication World, about how I have evolved from a novelist into a blogger - download “A Novel Approach”. It started me thinking about how my love affair with blogging started and how, at the start of my venture into the online world, I had no idea that it would lead me to develop a valuable expertise that would become the foundation for my social media consultancy here at ZenGuide.

After publishing two novels, I stopped and started a number of third novels only to stumble into the doldrums after the first few chapters. I found that I did not have the inclination any more to sit quietly by myself and my imaginary characters, engaging in an imaginary landscape. The real world and all its real activities and people seemed much more interesting. I was also finding myself intrigued by developments in technology and in particular web-based technologies.

Blogger Stories: Sunny Cervantes

Sunny Cervantes has a passion for marketing. She launched her blog with the intention of helping new marketers in the Philippines avoid some of the stumbles she made early in her career. Almost 2 years later and hundreds of posts, written in Sunny's quirky style, she is making a difference in the lives of novice and experienced marketers. Sometimes dreams do come true!

Blogger Story Teller: Sunny Cervantes, Confessions Of A Marketing Addict

One day, I just got an email from someone in Singapore commenting about some forgettable thing I did at work. OHMYGAWD! People really read the crap I write!

Then, it hit me. I could use my blog to feed my writing frustrations. See, I have this delusion where someday I shall win a Pulitzer. So I started using my blog to hone my writing skills. 

And then I got stalked. I locked my personal blog with a password and had the goblins at Gringott’s guard the key.

A few months later, I was researching for some marketing material when it suddenly hit me that there’s a dearth of blogs (and sites) dealing specifically with marketing in the Philippines. Brace yourself. This is where the lofty and noble purpose comes in.

I started my marketing blog thinking I’d provide some insight and information about marketing in the Philippines. In my mind, I had this vision of my marketing blog shedding light on the dark life of a confused and scared marketing newbie. I remember my life as one and my memories were not pretty. I didn’t want some poor soul going through the same agony.